The Inside Social Blog

Covering all things social marketing

A Few Meta Thoughts from a CES First-Timer

I attended CES last week for the first time. If you don’t know, the Consumer Electronics Show is the biggest event in the tech world each year. It attracts the largest brands in the world and the smallest most aspirational startups alike. It is an assault on the senses…
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social marketing empathy

The Increasing Complexity of Managing Social Media for Large Brands… And Solving It

Social marketing is extremely complex, and it’s only growing more convoluted everyday. As social marketers are our customers, we not only have to understand the challenges of their work, we need to truly feel the challenges so we can make products that make their lives better. Of course, I…
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